I figure out where you are, then we work together to improve your products and strengthen your team.

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Strategy

  • Business objectives analysis & alignment
  • Stakeholder workshops & requirements gathering
  • Competitor & market analysis
  • User research (interviews, surveys, usability testing)
  • MVP scoping & feature prioritisation
  • Design operations setup (OKRs, capacity planning, story point estimation)

User Experience

  • Persona development (B2C and B2B)
  • User journey mapping
  • Information architecture
  • Wireframes & user flows
  • Interactive prototypes (Figma, mobile & web)
  • Usability testing & iteration
  • Workshop facilitation (discovery, ideation, validation)

UI Design

  • Mobile app design (iOS & Android) - my speciality since 2012
  • Web application interfaces
  • Responsive sites
  • E-Commerce platforms
  • Design systems (component libraries, pattern documentation)
  • Multi-brand design (maintaining consistency across products)
  • High-fidelity mockups & developer handoff
Figma Miro Adobe Jira Slack ChatGPT Claude Bootstrap Sublime Text Userlytics

Over 15 Years

Industry Experience

AI
Branding Agency
Call Center
Finance
Enterprise Software

Gambling
Healthcare
Human Resources
IT Consultancy
Telecommunications

It's a Match đź’ž

Launching products on time is what I do best!

We're a perfect match if you happen to be in healthcare, or you're building a mobile app, and need a designer who knows Design Process without getting stuck in it. My area of expertise is zero-to-one builds, and I understand that business goals matter as much as user needs.

I've been designing mobile apps for corporates since 2012, and most recently the online gambling industry. View my work

Let's start chatting →

Product Design Workshop Facilitation

I coordinate and facilitate design workshops - helping teams shape requirements and ideas into digital solutions. I've worked within Agile and Waterfall environments, and adapt activities to each client and their timeframes. What do you need help with?

  • new products
  • existing products
  • assistance identifying and prioritising features for mvp
  • testing ideas within a workshop format

Contract, Consult or Collaborate

I'm good at getting teams unstuck. Here's how I've helped organisations a few different ways:

  • You need someone who's done this before to come in and guide your in-house team.
  • You require a heuristics evaluation of a website/application/user journey, including actionable recommendations.
  • You're looking for a designer to work on only a specific portion of your project.
  • You have an app idea but you don't know how to bring the solution to life.
  • You need a reliable designer for unpredictable amounts of time.
  • Your company wants someone to come in and start up a design department.

My Background

I grew up in Durban, where I took Computer Studies in high school and then Computer Science & Human and Social Studies at tertiary level. While I found programming boring, the internet was captivating! It was thrilling to imagine being connected to the entire world.

I naturally gravitated towards web development and explored various roles over the years: graphic design, PHP development, frontend development, and more.

Durban was never really my home, and I left to work in Miami, then Pretoria and finally Cape Town - which is where I've been for over a decade.

These days I focus on UX design and mobile apps, especially in healthcare and financial services. Every engagement, I try to leave teams in a better place than when I started - understanding UX concepts, running workshops confidently, improving the systems I set up.

Approach & Core Principles

One day you’re at an Aerosmith concert, the next you’re surrounded by people who talk about scaling up and speak in corporate acronyms.

Over the years, I've never assimilated, even though I've worked in corporate environments for most of my career.

🤍

I speak plainly on UX terms, so everyone can understand. Empowering teams and seeing them set up their own ideation boards makes me proud. That’s how I’ve been effective introducing design practices at companies that didn’t even know the difference between ux and ui.

Contractor roles have suited me better than full time employment for many reasons. That doesn't mean I'm any less dedicated. On the contrary, I receive consistent feedback that teams see me as "one of them".

I'm highly attentive and engaged, and as a senior, I'm committed to contributing towards healthy work culture that isn't obsessed with hyper-productivity that isn't even effective. If you can't enjoy the day-to-day, the finish line isn't even worth celebrating.

I sometimes write about User Experience & life on Medium

Can ChatGPT Actually Help Improve Your Design Portfolio?

Underwhelmed by ChatGPT’s attempts at generating user personas, usability test plans, testimonials, and even short stories, I wasn’t expecting much — but I gave it another try.

Read on Medium →

Happy New Ye…You’re Fired

17 January 2003, on a Friday like today, I was fired from my first job in tech. It was completely unexpected but I probably missed the signs due to my lack of experience.

Read on Medium →

Running Product Design Workshops for older/non-tech groups

Last year I worked with an older, non-technical group to create a web application. I ran several Product Design Workshops and it was a learning experience for myself and the group.

Read on Medium →

Fixing the Mess Caused by Addictive Software

It grabs your attention, entertains you for anything up to 7 minutes and then keeps you coming back for more. At the same time, it adds little value to your life.

Read on Medium →

Does your audience have enough confidence in you to buy?

This is a follow up to my previous post about why subscriptions don’t directly determine an increasing bottom line.

Read on Medium →